Brand Designer with UI/UX Responsibilities

Company overview 

At Ice Barrel, we are a team of innovators, creatives and community builders with a mission to create the most accessible and effective cold therapy solutions to help people get colder and feel better. Our vision is to enhance the potential of everybody, everywhere, by expanding the science of cold therapy and delivering the most accessible and effective solutions.

Role overview

As a Brand Designer with UI/UX Design Responsibilities at Ice Barrel, you will play a crucial role in shaping and elevating our brand identity while also ensuring a seamless and user-friendly experience for our customers. We believe in the power of visual storytelling and creating compelling visual experiences that resonate with our audience, igniting their passion for cold therapy and well-being.

Key responsibilities

  1. Craft and maintain a strong and consistent visual brand identity for Ice Barrel, captivating our audience through compelling visual storytelling that communicates our values and mission.
  2. Collaborate with the marketing team to create visually engaging assets for social media, website, email campaigns and other marketing materials, ensuring that each piece of content tells a unique and captivating story.
  3. Design marketing materials including banners, ads, social media graphics, product images and packaging design that go beyond aesthetics to evoke emotions and connect with our audience on a deeper level.
  4. Conceptualize and design branded merchandise that embodies our brand story, making our customers feel like part of the Ice Barrel community and the well-being movement.
  5. Create eye-catching visuals for product launches, promotions, and events that leave a lasting impression, encouraging customers to embark on their cold therapy journey with us.
  6. Work with the product team to design product labels and packaging that stand out on the shelves, capturing the essence of our brand and the transformative power of cold therapy.
  7. Provide design support for content creation, including infographics, illustrations and other visual elements, leveraging the art of visual storytelling to educate and inspire our audience.
  8. Ensure all designs adhere to brand guidelines and maintain consistency across different platforms, ensuring a cohesive and immersive visual experience for our customers.
  9. Collaborate with cross-functional teams to understand design requirements and deliver creative solutions that bring the Ice Barrel story to life through visuals.
  10. Offer design expertise to enhance the overall user experience on our website and app, focusing on creating intuitive interfaces and delightful interactions that complement our visual storytelling.
  11. Create wireframes, mockups and prototypes for UI/UX improvements, considering user flow and interaction design to craft an engaging and enjoyable user journey.
  12. Conduct user research and usability testing to gather feedback and make data-driven design decisions, understanding the importance of empathizing with our audience and tailoring experiences to their needs.
  13. Work closely with developers to ensure the successful implementation of UI/UX designs, translating our visual storytelling into functional and immersive digital experiences.
  14. Conduct regular audits of our digital platforms to identify areas for improvement in design and usability, continuously refining our visual storytelling to elevate the customer experience.
  15. Stay up-to-date with the latest UI/UX design trends, tools and technologies, embracing innovation and pushing the boundaries of visual storytelling at Ice Barrel.
  16. Collaborate with the marketing and product teams to align design efforts with overall business objectives, working together to create a unified and impactful brand experience.
  17. Participate in brainstorming sessions and share fresh design ideas that challenge conventions and elevate our visual storytelling to new heights.


  • Proven experience in building brands, preferably with a portfolio showcasing work for renowned brands like Nike or Patagonia, where visual storytelling has been a central theme.
  • Strong proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and UI/UX design tools (e.g., Sketch, Figma, Adobe XD).
  • Exceptional creativity and the ability to think outside the box, with a deep appreciation for the power of visual storytelling.
  • A keen eye for typography, color theory and layout design, understanding how these elements contribute to our brand’s narrative.
  • Strong understanding of branding principles and visual storytelling, using design as a means to engage, inspire and connect with our audience.
  • Ability to balance creativity with strategic thinking to achieve brand goals, recognizing that every design should serve a purpose in our storytelling journey.
  • Excellent communication skills to effectively collaborate with teams and articulate design concepts, ensuring everyone shares in our commitment to visual storytelling excellence.
  • Detail-oriented and committed to maintaining high-quality design standards, recognizing that every detail contributes to the overall narrative.
  • Ability to work in a fast-paced environment and manage multiple design projects simultaneously, understanding that visual storytelling is an ongoing and evolving process.
  • Passion for design and a drive to stay updated on design trends and best practices, using your expertise to push the boundaries of visual storytelling at Ice Barrel.
  • Experience in designing for web, mobile and print platforms, translating our visual storytelling across different mediums.
  • Knowledge of motion graphics and video editing is a plus, recognizing the power of dynamic storytelling in conveying our brand message.
  • A portfolio that demonstrates a wide range of design styles and capabilities, showcasing your ability to create visually compelling experiences that leave a lasting impact.

Preferred Skills

  • Experience in e-commerce design and product packaging, recognizing how these elements contribute to our brand’s narrative and customer experience.
  • Familiarity with UX design principles, ensuring that our visual storytelling aligns seamlessly with a delightful user journey.
  • Ability to create 3D renderings or product visualizations, using your skills to breathe life into our brand story and products.
  • Knowledge of HTML/CSS for web design implementation, collaborating closely with developers to ensure the successful execution of our visual storytelling online.

Note: As a Brand Designer with UI/UX Design Responsibilities at Ice Barrel, you will have a unique opportunity to harness the power of visual storytelling to shape a growing brand and create a seamless, immersive, and captivating experience for our customers. Your creative vision and expertise will play a pivotal role in driving our mission of making cold therapy accessible and effective for everyone, as we use the art of design to inspire well-being and transformation in the lives of our audience.

Get in touch

Still have questions? Let us know and we’ll be happy to assist you.


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Got any questions? Give us a call! 330-539-3375